Visa’s Increasing Marketing Efficiency Is A Good Sign For Investors

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Visa

One of the ways in which payment companies like Visa (NYSE: V) increase their revenue is by bringing in more co-branding partners into their network. These are businesses that offer discounts on their goods and services to customers who pay with credit or debit cards issued by their co-branding partner card company. Over time, a payment company needs to make its spending on such marketing and promotion activities more cost efficient in order to increase profitability. The table below shows how Visa has done just that.

visa marketing efficiency

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Visa
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