Visa’s Increasing Marketing Efficiency Is A Good Sign For Investors
One of the ways in which payment companies like Visa (NYSE: V) increase their revenue is by bringing in more co-branding partners into their network. These are businesses that offer discounts on their goods and services to customers who pay with credit or debit cards issued by their co-branding partner card company. Over time, a payment company needs to make its spending on such marketing and promotion activities more cost efficient in order to increase profitability. The table below shows how Visa has done just that.
Have more questions about Visa? See the links below:
- How Much Did Visa’s Revenue & Gross Profit Grow In The Last Five Years?
- How Much Can Visa’s Revenue Grow In The Next Five Years?
- What Is Visa’s Fundamental Value Based On Expected 2016 Results?
- How Has Visa’s Revenue Composition Changed In The Last Five Years?
Notes:
Global Large Cap | U.S. Mid & Small Cap | European Large & Mid Cap |More Trefis Research