Why Has Urban Outfitters’ Stock Price Risen 66% In 2016?

+23.09%
Upside
37.07
Market
45.63
Trefis
URBN: Urban Outfitters logo
URBN
Urban Outfitters

URBN- Share Rise URBN- Share Price

Urban Outfitters‘ (NASDAQ:URBN) stock price has been soaring since the beginning of the year, rising over 66%. Till the fourth quarter of last year, the company was failing to meet revenue expectations, which wreaked havoc on its share price. Further, in the third quarter of last year, the unexpected purchase of a pizza chain sent the stock price tumbling further to $20. The company has turned around its business, subsequently, and this is reflected in the rising share price of the company. This has been primarily driven by the improving comparable sales and operating margin.

See our complete analysis for Urban Outfitters

URBN- Surprise

In the recent second quarter, the company continued its streak of positive comparable sales, when it increased 1%, with those of its namesake brand climbing 5%. However, this was offset by flat comps at Free People, and a 3% decline at Anthropologie. The latter brand has been pulling the company down in recent times, and if the company wants to continue to do well in the future, further steps need to taken to reinvigorate the brand.

URBN- Comps

Urban Outfitters has also been working hard to improve its gross margins. This has been done by cutting back on the promotions and discounts it had been offering to consumers. In the recently released second quarter results, the company announced a 179 basis points improvement in the margin. This coupled with a rise in comps has been quite impressive, as it is usually difficult to increase sales without offering the markdowns the customers have become used to.

URBN- Gross Margin

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Urban Outfitters
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