Here’s Why TripAdvisor Might Have Invested In Business Travel Data Aggregator, Traxo
In a possible attempt to strengthen the travel services portfolio for its business travelers, TripAdvisor has decided to be the lead investor in the Series B funding round worth $5.2 million for Traxo, a company that collects data in the business travel domain. The amount of the investment is still unknown, however, it is confirmed that TripAdvisor’s senior vice president, Adam Medros, will get a seat on Traxo’s board as a result of this investment. At present Traxo’s total funding stands at $11.2 million since its establishment in 2008. The funding is expected to be used by the company to grow its presence into Europe next year and into Asia-Pacific, the year thereafter. Though Traxo is mainly in business travel, it also has a few clients from leisure travel. Traxo helps travel service providers in tracking off-platform bookings and provides insights into travel spends by consumers.
How Might TripAdvisor Be Benefited?
Though this move by TripAdvisor might not suggest its plan to directly enter business travel, this collaboration can indicate that the company’s ambitions of becoming a travel booking platform with its Instant Booking, might be further strengthened by the presence of services for business travelers. Additionally, TripAdvisor’s metasearch platform can also gain with an expanded option for corporate travelers. TripAdvisor is currently struggling with its Instant Booking platform. Though it is a hit with the top hotel chains (8 out of 10 are on the platform) as well as the world’s biggest OTA, Priceline, consumers are still taking time in warming up to the possibility of booking through TripAdvisor, which is primarily known for being the largest travel review website in the world and is famous for its metasearch options. Maybe further augmenting Instant Booking with expanded options such as these might help TripAdvisor’s Instant Booking in gaining more acceptability in the future.
- Up 26% Already This Year, What Is Next For Tripadvisor Stock?
- Up 21% Since 2023, How Will Tripadvisor Stock Trend Post Q4 Results?
- Down 18% This Year, How Will Tripadvisor Stock Trend Following Q3 Results?
- What’s Next For Tripadvisor Stock?
- Will Tripadvisor Stock See Gains Post Q2?
- Tripadvisor’s Stock Down 10% This Year, What’s Next?
Have more questions about TripAdvisor? See the links below.
- What Is TripAdvisor’s Fundamental Value On The Basis Of Its Forecasted 2015 Results?
- Advertising Vs Subscription: What’s TripAdvisor’s Revenue and EBITDA Breakdown?
- How Has TripAdvisor’s Revenue And EBITDA Composition Changed Over 2012-2016E?
- TripAdvisor Year 2015 In Review
- Where Can TripAdvisor’s Growth Come From In The Next 5 Years?
- What Drove TripAdvisor’s Revenue And EBITDA Growth Over The Last Five Years?
- TripAdvisor Q1 2016 Earnings Preview
- How Is TripAdvisor Gearing Up For Competition In The Vacation Rental Space?
- How Can Instant Booking Stir Up The OTA Space And Be A Game Changer For TripAdvisor?
- TripAdvisor’s Expected Revenue And EBITDA Growth For 2016: Trefis Estimate
- Why Might TripAdvisor Be An Attractive Acquisition Target For Priceline?
- What Has Been The Immediate Impact Of The Brexit Decision On The Online Travel Companies?
- How Is TripAdvisor’s Non-Hotel Business Expected To Grow?
- What Might Be The Long-Term Impacts Of Brexit On The Online Travel Agencies?
- What Is The Significance Of TripAdvisor’s Upgraded Flight Search Platform?
- TripAdvisor’s Q2 2016 Earnings Preview
- TripAdvisor’s Q2 2016 Results Remain Subdued But The Company Is Eyeing Long Term Growth
- Reasons Behind Our 12% Downward Revision Of TripAdvisor’s Stock Price
- How Is TripAdvisor’s Top Line Trending?
- TripAdvisor’s Third Quarter 2016 Earnings Preview
- TripAdvisor’s Third Quarter 2016 Remains Dampened As It Keeps Waiting For Instant Booking’s Success
Notes:
See More at Trefis | View Interactive Institutional Research (Powered by Trefis)