Why Toyota Is Bringing This Model To The U.S. Auto Market
Toyota Motors (NYSE:TM) is planning to launch the new subcompact crossover C-HR in the U.S. auto market next spring. The vehicle was launched in Japan recently. As we wrote recently, while discussing Ford’s plans to bring the SUV EcoSport to the U.S. market, the subcompact crossover segment has been one of the fastest growing in the market this year. Sales of the top five selling models in this segment saw their units increase by 36.6% through November. Compared to the overall market, which has grown by only 0.1% this year, this segment has grown much faster.
According to the company’s management, 20% of the customers for this model are expected to be prised away from its competitors. The Japanese auto maker is targeting 170,000 units per year for the model. Around 70,000 of these units are expected to come from Japan based on the way the company is planning its production: it is planning to produce around 100,000 units at its Turkey plant and the rest in Japan. The production from Turkey’s plant is expected to be sold in the U.S. If the success of the RAV4, CR-V and Rogue is anything to go by, Toyota should expect the new model to boost its profitability in 2017.
Have more questions about auto companies? Click on the links below:
- How Do Automotive Luxury Brands Compare In Their Performance In China?
- How Does GM’s performance vary across geographies?
- How Do Auto Luxury Brands Compare In The US?
- What Is Driving Changes In Ford’s Annual Unit Sales?
- How Much Money Does Ford Make Per Car Sold?
- How Much Has GM Been Investing In Growth Opportunities?
- How Ford’s Unit Pricing Differs Across Geographies?
- How Much Has Ford Been Investing In Growth Opportunities
- Ford’s Overwhelming Dependence On North America
- How Much Profit Does Ford Make Per Unit Sold In Each Geography?
- How Different China Growth Projections Impact Ford’s Bottomline
- How Ford’s Poor Russia Performance Is Obscuring Gains Made In Rest of Europe
- How Careful Targeting of F-Series Sales Helped Ford Boost Its Profits
- How Honda’s Automotive Business Is Faring In Japan
- The Most Significant Trends For Honda Motor Company
- Honda’s Brand Image Is Changing In The U.S.
- How Honda’s Automotive Performance Differs Across Geographies
- How Much Has Honda Been Investing In Growth Opportunities
- How Differing Japan Growth Projections Impact Honda Motor Company
- With EV Plans Taking Shape, What’s Next For Toyota Stock?
- Toyota Stock Looks Like A Buy Despite Tepid Guidance
- Why Toyota Stock Looks Like A Buy Despite Mixed Earnings
- With Delivery Issues Likely To Ease, Should You Buy Toyota Stock?
- Company Of The Day: Toyota
- Forecast Of The Day: Average Revenue Per Toyota Vehicle
Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Toyota Motor
See More at Trefis | View Interactive Institutional Research (Powered by Trefis) Get Trefis Technology