What Will Sina’s Revenue And EBITDA Look Like In 5 Years?

-4.57%
Downside
43.26
Market
41.29
Trefis
SINA: Sina logo
SINA
Sina

We expect Sina’s top line to grow at a steady (CAGR <5%) rate over the next few years, and expect its EBITDA to grow at a significantly faster rate (CAGR of about 20%). Most of the growth is expected from Sina’s online advertising, as evidenced from the table below.

Sina_Grow

Sina’s advertising business has grown at a steady pace over the last few years, while its mobile value added services (MVAS) business has fallen significantly. The increasing penetration of mobile internet has cannibalized the market for paid mobile value added services such as short-messaging service (SMS), multimedia messaging service (MMS), interactive voice response (IVR) and KJava-based games. As a result, the revenue and EBITDA contribution of Sina’s MVAS segment has decreased over the years.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Sina.
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