How Big Can Shutterfly’s Consumer Business Get By 2020?

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Trefis
SFLY: Shutterfly logo
SFLY
Shutterfly

Almost 90% of Shutterfly‘s (NASDAQ:SFLY) revenues come from the consumer business. In 2015, the stellar performance in the segment helped nudge total sales over the $1 billion mark. Since this segment is so important for the company, it would be worthwhile to see how much the consumer business can grow to by 2020.

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As per our calculations, it seems as though with strategic marketing, promotions, and catered innovations, the segment can post almost $1.5 billion in sales by the end of the decade.

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Shutterfly