Shutterfly Can Beam To $44 As Kodak Gallery Goes Dark

by Trefis Team
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Shutterfly (NASDAQ:SFLY), an online photo sharing, storage and printing service, has started transitioning photos from Kodak Gallery to its own site. The Kodak photo gallery went dark the same day at noon Pacific time, as agreed in its deal with Shutterfly. The number of photos is around 5 billion and will increase Shutterfly’s existing collection of 10 billion photos by 50%. The data, in a Shutterfly executive ‘s own words, is equivalent to a room full of 10,000 hard drives. [1]

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The process is expected to take a while to complete. While the most active users on the previous Kodak site may be able to access their photos in a couple of weeks, the less active ones could expect a notification over the next couple of months.

When the process is complete, the users will be asked to provide their email address and password for the Kodak Gallery account. The Kodak password is asked to verify that the photos belong to the user. Existing Shutterfly users will then be asked to sign in to their Shutterfly accounts. Others will be asked to create a new one. Those opting to do so should use the same email address as for their Kodak Gallery account as this would be the connecting link between the two accounts. If a user is unwilling to create a new Shutterfly account or has an existing one with a different email address, the photos will be transferred to a newly created account. Users will get an email with instructions on how to access their photos.

Projects such as slide shows, custom-made calendars and Kodak Gallery-branded mobile apps will no longer be accessible as already notified to users well in advance. Also, Kodak wireless photo frames that used the gallery to share and update photos will not be supported by Shutterfly. On the other hand, the Kodak Digital Pulse Frame will still continue to connect to email and Facebook. [2]

We currently have a $44 Trefis price estimate for Shutterfly, which stands nearly 40% above its market price. Its online photo business accounts for nearly all of its value.

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  1. Kodak Gallery Moves to Shutterfly Today []
  2. Kodak Gallery photos in limbo as Shutterfly transfer begins []
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