How Is Revlon’s Antiperspirants, Deodorants, And Fragrances Division Expected To Trend?

September 14th, 2016 by Trefis Team
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Revlon

Revlon’s Antiperspirants, Deodorants, And Fragrances division contributes around 8% to its revenues as well as to our stock price valuation for the company. However, Revlon’s recent Elizabeth Arden acquisition might increase this contribution in the future. Post the deal, the fragrance segment is expected to contribute almost 30% to Revlon’s category mix (up from the current 4%) and the resultant increase in Revlon’s global market share in the fragrance segment might increase the valuation of the company significantly.

We expect Revlon’s Antiperspirants, Deodorants, And Fragrances division’s revenues to increase by a CAGR of ~8% over the next 5 years. There is a high probability that this growth rate might increase after the company completes the integration of Elizabeth Arden into its own operations.

 

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Revlon