How Important Is The Digital Advertising Business Becoming For NYT?
NYT is increasingly relying on its digital advertising business for its advertising revenues. This is mainly due to the secular trend away from print media in favor of digital. Below we discuss why NYT’s reliance on digital advertisements is growing:
Have more questions about NYT? See the links below:
- What’s NYT’s Revenue And Gross Margin Breakdown In Terms Of Operating Segments?
- How Has NYT’s Revenue Composition Changed Over The Past 5 Years?
- How Has NYT’s Revenue And EBITDA Changed In The Last Five Years?
- How Is NYT Expected To Grow In The Next Five Years?
- What Is NYT’s Fundamental Value Based On Expected 2016 Results?
- What Drove NYT’s Revenue And EBITDA Growth In 2015?
- How Much Upside Can An Increase In Number Of Digital Subscribers Drive For NYT?
- What Can Drive A 10% Downside To NYT’s Stock In The Next 2 Years?
- What Percentage Of NYT’s Value Comes From Digital Subscriptions?
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Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment / ask questions on the comments section
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to the full Trefis analysis for New York Times.
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