What Can Drive A 10% Downside To NYT’s Stock In The Next 2 Years?

+3.13%
Upside
43.66
Market
45.02
Trefis
NYT: New York Times logo
NYT
New York Times

There could be almost a 10% downside to our price estimate for NYT in the next few years if U.S. print ad spending falls at a faster than expected pace, owing to the industry-wide shift from print to digital media. Moreover, there is a likelihood that NYT’s share of the print ad market would fall further as it shifts its focus to digital advertising. This in turn may negatively affect revenues from print advertising. The table below shows what would drive that downside.

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Have more questions about NYT? See the links below:

Relevant Articles
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  2. Up 28% This Year, How Will NY Times’ Stock Trend Following Q3 Results?
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  6. NY Times’ Stock To Likely Trade Lower Post Q4

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment / ask questions on the comments section
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to the full Trefis analysis for New York Times.

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