Is Nike Effectively Expanding Its Store Base In The United States?

August 29th, 2016 by Trefis Team
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For a retail company, it is essential that customers have easy access to its products. Sales and ease of access are directly correlated. Such is the case when it comes to Nike‘s (NYSE:NKE) business.

The company derives upwards of 45% of their sales from the United States. Over the past five years, the company has worked hard to increase the store base across the country. But how is this strategy working for the company?

Screen Shot 2016-08-18 at 12.04.14 pm

As we can see from the table above, Nike’s net revenue per store has increased steadily over the aforementioned period. Supplementing this strategy with increasing its e-commerce footprint, concentrated ad campaigns, and better sponsorships and endorsements can help the company stand out amongst competitors.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment / ask questions on the comments section

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our full analysis for Nike

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