Microsoft (NASDAQ:MSFT) recently indicated that it acquired Xandr, AT&T’s advanced advertising platform, for an undisclosed sum.
Microsoft wants to double down on the digital advertising business. With this deal, Microsoft is looking to combine its technology and global-advertising customer base with Xandr’s large-scale, data-driven platforms. During the most recent quarter, Microsoft posted search and news advertising revenue of around $1.9 billion, up 37% year-over-year.
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