How Will Microsoft’s Bing Search Division Fare This Calendar Year?

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Microsoft

Microsoft’s (NASDAQ:MSFT) Bing search engine is a distant second with only 2.4% share in the global internet search market.

However, most of the searches for the company originate from the U.S. As a result, revenue per (1000) searches (RPS) for Bing is significantly higher at $33.40.

The convergence of desktop RPS with mobile RPS has resulted in a decline in blended RPS. This decline is further accentuated by the advent of the ad programmatic platform, which is efficiently matching advertisers with ad inventory. We project this trend to continue in H2-2016. Nevertheless, internet search revenue for Microsoft will grow by 16.8% to $4.12 billion due to overall increase in search queries. Our analysis as follows:

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MSFT Bing Search

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Microsoft

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