Here’s How L’Oreal Is Teaming With Google To Revolutionize Its Advertisements And Gain More Attention

By now we already know how serious L’Oreal is about its marketing campaigns. The global beauty leader is also the highest spender (among beauty companies) on advertisements to capture the changing consumer demands through effective messaging. In its latest attempt to capture the ever shortening attention span of its target audience, L’Oreal, along with Google, is launching an initiative called Trend Hacker Boardroom. Starting in June, the two companies will collaborate to go through data pertaining to what people are watching on YouTube and they will look out for the perfect spaces where they can place their tiny six-second L’Oreal ads that will play before the actual video.

How Will These Six-Second Advertisements Be Effective In Gaining Customer Attention?

Not only will these ads be less annoying for the viewer because of their shorter duration when compared to a standard 30-seconds YouTube ad, but these will also give the scope to L’Oreal to produce more and more ads at a faster rate. The ads might be produced sometimes in a matter of days. Hence, these will also be able to capture  more relevant topics related to beauty that are in the minds of people at a given point in time. This implies that these six second ads will be shorter in duration and yet more valuable in promoting the desired L’Oreal product.

L’Oreal’s approach of collaborating with Google to gain better insights into the viewers’ behaviors show that the company is not merely experimenting with a novel idea, but it is using the best in the industry to gain valuable information that might raise the chances of its success in this area.

However, YouTube is not the end for these six-second ads and L’Oreal is thinking of innovative ways in which it could use the lessons learned while making these videos to attract the attention of its TV audiences, as well. The company has discovered that once a TV ad comes up, the audience generally looks down into their phones and hence, its marketing professionals are thinking of more effective audio in their ads that might take their attention back to the TV. The company might launch ten second ads for the TV in the future with all the lessons it learns from the Trend Hacker Boardroom initiative.

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