Here’s How L’Oreal Is Further Wowing Customers By Connecting Hair Care To Music!

How does L’Oreal always remain on top of its ‘beauty’ game leaving its competitors far behind? One way is through constant technological breakthroughs. Let us take the area of hair care, for example. Not even a couple of months post the launch of its ‘smart’ hairbrush (called the Kerastase Hair Coach), the company has come up with a new patented technology for haircare. The technology converges the science of hair surface and friction along with repair techniques involving music.

Prior to this innovation, hair surface has been traditionally examined under a microscope and the friction in hair had been measured through sensors. The new Sonification device by L’Oreal Japan will let customers listen to the ‘song’ of their hair getting repaired thus providing them with tangible proof of the efficacy of the procedure as this video demonstrates. This research received the best Basic Research Award in November last year, at the International Federation of Societies of Cosmetic Chemists (IFSCC) congress held in the USA.

It might have been clear by now that L’Oreal leaves no stone unturned when it comes to technological progress. The company that now spends over $1 billion annually over its research and innovation initiatives, has last year partnered with Founders Factory, a global digital incubator based in London, to invest in Beauty tech startups as well as co-create two new companies every year. Besides this, 2016 witnessed some new digital initiatives by the company almost on a monthly basis. Notable among such initiatives was its stretchable skin sensor designed to monitor ultraviolet light exposure via a wearable called My UV Patch, the roping in of five of the most influential YouTube beauty vloggers from the UK, also known as L’Oreal’s Beauty Squad, and the global alliance with augmented reality app company Modiface to launch several beauty apps. We can expect several such initiatives by the company in 2017, as well.

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