Here’s Why L’Oreal USA Might Have Made Some Major Management Changes

L’Oreal has frequently been in the news, lately. In January 2017, the company took its partnership with Founders Factory one step ahead by selecting five startups for their accelerator program and announced its intention to acquire the skincare brands, CeraVe, AcneFree, and Ambi from Valeant Pharmaceuticals for a sum of $1.3 billion. Also in January, L’Oreal launched a digitally connected ‘smart’ hairbrush called the Kerastase Hair Coach. Now, L’Oreal USA made another big announcement of the departure of its two leaders and the appointment of several executives to its Strategic Committee.

• Pat Parenty, the President of Professional Products Division (PPD) US is currently retiring from his role and David Greenberg has been appointed to assume the role of Group President of PPD North America. Mr. Greenberg will lead L’Oreal’s US and Canada operations and SalonCentric.
• Sarah Hibberson, the Senior Vice President of L’Oreal Group’s Human Resources is stepping down from her position with Stephane Charbonnier being promoted to SVP of Human Resources and Chief Human Resources Officer for L’Oréal USA. Mr Charbonnier joined the company in 2013 as the VP of HR for the Consumer Products Division.
• Additionally, Ikdeep Singh has been appointed as the Brand President for the brands Maybelline, Garnier, and Essie, and Tim Vooligan has been appointed as the Brand President for L’Oreal Paris.

Both the beauty leaders, L’Oreal and Estee Lauder, seem to be focusing on their North American markets currently. A lot of their acquisitions were also undertaken keeping in mind the US consumers. A lukewarm demand for the popular products in this region as well as the decline in beauty sales in department stores have motivated beauty players to acquire innovative brands that appeal to this region and also to focus on more digital sales channels. L’Oreal’s management restructuring in this region might be yet another move by the company to come up with new strategic plans to grab a greater share of the North American market.

Editor’s Note: We care deeply about your inputs, and want to ensure our content is increasingly more useful to you. Please let us know what/why you liked or disliked in this article, and importantly, alternative analyses you want to see. Drop us a line at content@trefis.com

Have more questions on L’Oreal? See the links below.

• What Is L’Oreal’s Fundamental Value On The Basis Of Its Forecasted 2015 Results?
• How Has L’Oreal’s Revenue And EBITDA Composition Changed Over 2012-2016E?
• L’Oreal: Year 2015 In Review
• What Is L’Oreal’s Fundamental Value Based On 2016 Estimated Numbers?
• L’Oreal’s Q1 2016 Earnings Results
• How Did The Top Two Beauty Companies Perform In The Fragrance Segment Over The Last Five Years?
• How Can L’Oreal’s Digital Investments Help The Company?
• Who Relies More On Debt: L’Oreal Or Estee Lauder?
• What Are Some Of The Trends Expected To Drive The Future Of The Beauty Market?
• Why Might L’Oréal Be Acquiring Luxury Perfume Brand Atelier Cologne?
• How Is L’Oreal’s Revenue Composition Expected To Trend?
• How Is L’Oreal’s Skincare Business Expected To Trend?
• Why Does L’Oreal Want To Acquire The Skincare Brand, Société des Thermes de Saint-Gervais-les-Bains?
• Here’s Why L’Oreal’s Digital Progress Places It Way Ahead Of Its Peers
• How L’Oreal Stands To Gain From The Growth Of The Global Hair Care Market
• Here’s How L’Oreal Is Gaining Competitive Advantage With Its ‘Beauty Squad’
• L’Oreal Makes Haircare Go Digital With Its Latest Launch
• Why Did L’Oreal Decide To Acquire Three Active Cosmetics Brands From Valeant For $1.3 Billion?
• Here’s How L’Oreal And Founders Factory Are Taking Their Partnership Forward

Notes: