What Are Kimberly-Clark’s Key Sources Of Revenue?

by Trefis Team
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Kimberly-Clark‘s (NYSE: KMB) key sources of revenues are Personal Care, Customer Tissues, and Professional Tissues, of which the Personal Care segment is responsible for nearly half of the company’s revenues. Below we discuss the company’s key revenue sources and its expected 2018 performance using the Trefis Interactive Dashboard. You can modify our forecasts for the company’s revenues and key drivers to see how changes would impact its earnings.

Kimberly-Clark’s Personal Care segment is home to a wide variety of products such as disposable diapers, youth pants, swim pants, baby wipes and feminine care products, sold under brand names such as Pull-Ups, GoodNites, Kotex and Depend, to name a few. In fact, Kimberly-Clark gets a lot of value from its prime positioning in the baby care market with its biggest franchise, Huggies. The company’s Personal Care segment has been successful in maintaining its market share in Eastern Europe and China, primarily as a result of price cuts. However, the segment has seen volume declines in North America, due to higher competitive activity and lower category demand. Overall, Kimberly-Clark accounts for 14% of the U.S. market in the personal care segment (as of 2016).

Having said that, we expect the company to continue to grow its Personal Care sales – as the company plans to launch new innovations in Huggies Snug and Dry diapers and Goodnites Youth Pants, which could increase its market share in the global baby and feminine care market going forward. Looking at 2018, we estimate Kimberly-Clark’s sales to grow slightly and also expect adjusted earnings of $6.3 per share.

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