Mid Year Review:How Will Google’s Desktop Search Division Fare Till The End Of 2016?

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GOOG: Alphabet logo
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Alphabet

Alphabet Inc.’s (NASDAQ:GOOG) subsidiary Google leads the online search  ads industry. With the advent of mobile phones, the search queries from desktop have plummeted. Furthermore, the convergence of desktop revenue per search with mobile has resulted in its decline. We project this trend to continue in H2-2016. As a result, desktop revenue for Google will decline marginally by 1.5% to $23.49 billion. Our analysis as follows:

goog 2016E Desktopre

 

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Alphabet
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