How Much Can Ford’s Unit Pricing In International Markets Impact Its Valuation

+15.05%
Upside
12.88
Market
14.82
Trefis
F: Ford Motor logo
F
Ford Motor

Ford Motor Company (NYSE: F) sold 2.89 million vehicles in its international markets (i.e. markets not including North America and Europe) in 2015. The U.S. auto maker sold these vehicles at an average unit price of $ 13,672. The table below models three scenarios:  one in which unit pricing declines at 3% for the rest of our forecast period, a second in which it declines at around -0.1% per year for the rest of the period, and a third in which it increases at 3% each year.  For each scenario, we evaluate the impact on our price estimate.

f for shame

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1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Ford Motor

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