Expedia Pre-Earnings: International Expansion And Mobile Bookings Can Spur Growth

by Trefis Team
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Expedia (NASDAQ:EXPE), the world’s largest online travel agency by gross bookings, is set to release its Q2 2013 earnings on July 25. The company marked a successful start to the year with over $1 billion in Q1 2013 revenues, registering 24% y-o-y growth. Consistent with past trends, the robust growth in hotel room nights especially in international markets was the key driver behind Expedia’s growth. Global hotel room nights booked grew by 28% y-o-y in Q1 2013.

While all of Expedia’s other brands continued to grow at healthy rates, Hotwire.com faced some challenges such as customers shifting to its closest competitor, Priceline (NASDAQ:PCLN), due to heavy advertising for its Express Deals service. The company anticipates this weakness in Hotwire to continue in Q2 2013 as well and consequently lowered its EBITDA guidance for 2013 by $20-$30 million. [1]

Although we expect growing competition in the online travel industry to continue limiting Expedia’s growth, we believe that with robust growth in hotel bookings, an expanding international presence, a focus on innovating and by developing its mobile platform, it is well equipped to leverage future growth in the global online travel market.

See our complete analysis for Expedia

Trivago Acquisition To Propel Growth In Top Line

Expedia’s hotel revenue grew by 24% y-o-y in Q1 2013 on the back of strong growth in the number of room nights booked (28% y-o-y). While domestic room nights grew by 15%, international bookings delivered a stellar performance with 43% y-o-y growth. In addition to accounting for the majority of its revenues (>70%), hotel bookings is also the most profitable division with revenue margins of approximately 20%, compared to 2% and 9% from airline booking and car rentals & cruise bookings, respectively.

With the acquisition of Trivago, a leading German meta-search website, Expedia added 600,000 hotels to its inventory, which stood at fewer than 200,000 before the acquisition. Trivago has over 140 booking sites in 23 languages across 30 countries in Europe, which is a key market for Expedia. Travel demand in the region has remained robust despite the economic slowdown. Additionally, the inclusion of Trivago in its portfolio will help Expedia to close the gap with Priceline, the market leader in Europe.

In Q1 2013, the inclusion of Trivago for less than a month added more than 1.5% to Expedia’s global revenue growth. However, sales and marketing expenses also increased 4% due to the acquisition, impacting profit margin. Expedia’s management indicated that its spending on sales and marketing will be higher in Q2, as the Trivago team planned to continue expanding its global scale and footprint. [1] In light of such factors, Trivago’s value addition to Expedia’s overall portfolio will be judged better by its performance in Q2. (Read: Can Expedia Take More Share In The European Hotel Market With Trivago Deal?)

Expedia also has the Expedia Traveler Preference (ETP) program in place, which is a new business model recently introduced. It provides customers with an option to choose between paying immediately or at the time of checking out of the hotel. The model helps the company better compete with leading agency model players and hotel direct booking channels. Based on the above factors, we expect Expedia’s hotel business will continue to strengthen in Q2 2013.

International Expansion And Rising Mobile Traffic To Drive Growth

Expedia’s international revenue contribution has nearly doubled in the past five years from 24% in 2007 to over 40% in 2012. The fragmented European hotel market and rising per capita income in emerging economies provide tremendous growth opportunities for travel agencies. Additionally, Internet penetration in these economies is relatively low but is expected to grow at a rapid pace, which leaves immense potential for growth in the online travel industry.

Strong global growth in Hotels.com, international expansion of Hotwire, the acquisition of VIA Travel by Egencia, the Air-Asia Expedia joint venture, the collaboration with Fotopedia Paris & Fotopedia Japan, the eLong partnership in China and the acquisition of Trivago are factors that have contributed to Expedia’s growth in international hotel bookings, and we believe these will continue to be the guiding factors for future growth as well. However, the effect of lower average room night rents in Asia-Pacific could trickle down to the bottom line, as Expedia derives substantial revenues from the region.

In Q1 2013, Expedia crossed the 30 million global app download milestone across its major brands and claimed that its mobile booking mix continued to increase. With the rapid adoption of smartphones and tablets, mobile devices are increasingly becoming the preferred and more convenient option for accessing the Internet. As Expedia continues investing in building its mobile platform, we expect a rise in mobile traffic.

We will update our current price estimate of $69 for Expedia based on the Q2 2013 earnings results.

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  1. Expedia Q1 2013 Earnings Call, Seeking Alpha, April 2013 [] []
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