EMC (NYSE:EMC) recently released an all flash version of its mid-range array, the VNX. This is the firm’s unified storage offering which it launched earlier this year in competition to arch rival NetApp (NASDAQ:NTAP), the dominant player in the unified storage market.  The launch of the EMC’s all flash array comes at a time when the disk storage systems segment is witnessing a shifting trend towards all flash arrays with enterprises’ storage needs changing thick and fast and thereby almost forcing all the major disk storage system vendor to build, buy or partner with companies specializing in flash technology. (See Enterprises Embrace All-Flash Arrays for Storage, EMC & Others Take Notice) However, this is indeed a good development for EMC – the largest player in the global disk storage systems market – as it could now fend off new players that have been attracting potential clients away from disk storage system vendors through their all flash offerings as well as best competitors like HP (NYSE:HPQ), IBM (NYSE:IBM) and Dell (NASDAQ:DELL) with its timely launch.
We currently have a $42.15 Trefis price estimate for EMC.
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Shifting Trends in Data Storage Sector
With flash prices coming down fast, the enterprise storage vendors are scrambling to come up with their all flash offerings but they seem to be agreeing on one thing for sure – flash is the next big thing.
Also, the fact that EMC released the all flash version for its VNX array range is an acknowledgment to another shift that the data storage industry as a whole is witnessing i.e. towards the unstructured content such as digital media, which is often stored in file-based systems. Unified storage platform is the one which combines file-based and traditional block-based storage in one system. Thus an all flash VNX offering effectively positions EMC to capture one of the fastest growing segments in the data storage industry.
We forecast EMC’s will maintain lead in the storage systems market with its share increasing gradually over our forecast period – of course well supported by its new all flash offering.Notes: