Some Of The Key Trends That Will Drive Sales In The Skincare Segment In 2017

by Trefis Team
-12.17%
Downside
109
Market
95.55
Trefis
EL
Estee Lauder
Rate   |   votes   |   Share

The beauty industry is shaped by the ever changing customer demands. Along with the ubiquitousness of social media, beauty users now can pick up popular trends from anywhere across the world and follow it. With this increasing demand to stay updated, it is imperative for companies to provide innovative products that satisfy such customers. Skincare is the biggest segment in the beauty industry with its global sales expected to cross $130 billion by 2019. Hence, it becomes important to know the trends that will drive forth the skincare segment in this year and also beyond.

Below, we list some of the key trends that are expected to drive the skincare segment in 2017:

Advanced Face Masks:

Face masks have always been an important product for the skincare segment. Currently there are different variations in this category, including masks made of clay, tea, charcoal, caffeine, and even dry sheet masks, and instantly revitalizing face masks. The trend of beauty companies launching innovative products in the mask category is expected to continue this year, as well.

At Home Skincare:

Beauty companies are coming up with devices that can provide the salon level beauty treatments in the comfort of one’s home. Tools using laser or light technology to clean the face are being increasingly available in handheld devices.

Hyaluronic Acid And Retinoids:

These two ingredients are taking the skincare industry by the storm because of their powerful anti-aging properties. These help in treating issues such as wrinkles, scars, acne, and sun damage and are very popular in the cosmeceuticals markets, as well.

Probiotic Skincare:

In 2016, the market saw numerous launches of skincare products having probiotic ingredients. The probiotic bacteria that benefit the skin include lactobacillus and bifidobacterium. There can be more innovative product launches with such ingredients in 2017, too.

Superfood For The Skin:

Skincare preparation containing herbal or natural ingredients are already quite popular. The trend of including more and more kitchen products into the beauty concoctions might keep growing with the inclusion of substances like kale and moringa.

Ingestible Beauty Products:

Along with the inclusion of kitchen ingredients in the skincare products, the trend of actually ingesting skincare products is also on the rise. Consumers are becoming more aware of the effect of their choice of food and drinks on their skin. Hence, along with a healthy diet and good hydration, consumers are including skincare products like Fountain The Glow Molecule and Moon Juice Beauty Dust into their diets.

Interesting Textures:

With the growing importance of Korean beauty trends throughout the globe, the year 2017 might see the popularity of skincare products with varying textures. Other than the beneficial element, these products also enhance the entire experience of someone undergoing a skincare ritual. For example, currently there are cleansing balls in Korea that melt into a liquid form as soon as it touches the skin.

Face Brushing:

Dry brushing of the face in order to improve its texture, remove the appearance of lines and cellulites, and gently exfoliating the face is an important trend in Asia that can become popular across the globe in this year, too.

Editor’s Note: We care deeply about your inputs, and want to ensure our content is increasingly more useful to you. Please let us know what/why you liked or disliked in this article, and importantly, alternative analyses you want to see. Drop us a line at content@trefis.com

Have more questions about Estee Lauder and L’Oreal? See the links below.

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Estee Lauder

See More at Trefis | View Interactive Institutional Research (Powered by Trefis)

Get Trefis Technology

Rate   |   votes   |   Share

Comments

Name (Required)
Email (Required, but never displayed)
Be the first to comment!