Why Did MAC Rope In An International Team Of Beauty Influencers To Create Its New Lipstick Range?

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Social media influencers seem to be one of the most important means of product promotion for beauty companies these days. After L’Oreal’s appointment of its famous ‘Beauty Squad,’ a team of five popular vloggers of different ethnicities and age groups to promote its products through social media, it is now Estee Lauder’s turn to rope in social media influencers to not only promote its products but also to create a new range of lipsticks for its famous makeup brand, MAC, slated to be released in April. The brand has collaborated with 10 international  beauty bloggers, makeup artists, and advisers.

Interestingly, similar to L’Oreal’s diverse team of Beauty Bloggers in terms of age, ethnicities, and so on, MAC had also formed a diverse team for its lipsticks. MAC’s team of beauty influencers include famous beauty bloggers and makeup artists from the US, the UK, Brazil, Middle East, France, Germany, Australia, and the Beauty Director of Glamour magazine, Alessandra Steinherr. It is noteworthy that there is also a male beauty blogger in this team indicating how beauty companies are doing away with the concept that makeup is only a woman’s domain. Recently, L’Oreal’s Maybelline created history by being the first beauty brand to hire a male ambassador. MAC will be showing previews on its social media accounts of the creative process and glimpses of the creations in the period leading up to the launch.

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In this age of social media’s omnipresence and the huge outreach of influencers in different fields including beauty, hiring beauty influencers seems like a highly effective way for beauty companies to grow. When a beauty influencer joins a beauty brand, they already bring with them a significant number of loyal followers who take their advice seriously. Most of these influencers are known for their knowledge and authenticity. Hence, whether it comes to promoting brands or creating new products, influencers play a crucial role in attracting beauty users in today’s age. It is because of this reason that beauty brands are increasingly depending on these personalities for a greater outreach of their products.

 

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