Constant Contact Adds Social Gamification Features to Improve Email Marketing

by Trefis Team
-4.61%
Downside
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Market
30.53
Trefis
CTCT
Constant Contact
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Constant Contact (NASDAQ:CTCT) announced the integration of social gamification features into its email marketing offering through a partnership with Fanplayr, which specializes in email marketing gamification. [1] With these added gamification features, Constant Contact aims to offer higher consumer engagement, loyalty, and thereby sales to its customer base, which is comprised primarily of small businesses.

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Constant Contact: The complete online marketing solution for businesses

Constant Contact started out as an email marketing solution, but has eventually evolved to offer a complete set of online marketing tools, including email, social and mobile marketing. It has also ventured in the daily deals space with SaveLocal.

Constant Contact and Fanplayr’s new offering enables small businesses to attract additional customers and build loyalty through email marketing campaigns which incorporate aspects of social gaming.

The offering will tie in with the company’s existing email, social and mobile marketing offerings, and along with its recent acquisitions of Bantam Live, CardStar and MobManager, will position Constant Contact as the provider of a complete suite of marketing services for small businesses.

The new integrated offering will be part of the content marketing business, which accounts for more than 80% of the $27 Trefis price estimate for Constant Contact. Our price estimate stands nearly 10% below the current market price.

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Notes:
  1. Fanplayr Announces First-of-its-kind Social Consumer Gamification for Constant Contact Email Marketing, SFgate []
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