Company Of The Day: Comcast

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Trefis
CMCSA: Comcast logo
CMCSA
Comcast

What?

Comcast’s (NASDAQ:CMCSA) NBCUniversal indicated that its broadcast of the Tokyo Olympics could be the most profitable in the company’s history, depending on the ratings.

Why?

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NBC is seeing strong demand for commercial slots from advertisers, per Bloomberg. Moreover, pent-up demand following the postponement of the games from last year and the popularity of the U.S. Olympics team is also likely to help.

So What?

The company earned a profit of about $250 million in the 2016 Rio Olympics. The number for 2021 could be higher, as NBC said that it sold a record $1.25 billion in ads prior to the delay.

See Our Complete Analysis For Comcast

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