Company Of The Day: Comcast
Comcast’s (NASDAQ:CMCSA) NBCUniversal indicated that its broadcast of the Tokyo Olympics could be the most profitable in the company’s history, depending on the ratings.
NBC is seeing strong demand for commercial slots from advertisers, per Bloomberg. Moreover, pent-up demand following the postponement of the games from last year and the popularity of the U.S. Olympics team is also likely to help.
The company earned a profit of about $250 million in the 2016 Rio Olympics. The number for 2021 could be higher, as NBC said that it sold a record $1.25 billion in ads prior to the delay.
See Our Complete Analysis For Comcast
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