What To Expect From China Unicom’s Q4 Results

by Trefis Team
China Unicom
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China Unicom (NYSE:CHU), the second largest Chinese wireless carrier, is expected to publish its Q4 and full year 2017 results on March 15. We expect the company’s earnings to see an improvement on a year-over-year basis, driven by its growing wireless subscriber base, higher ARPU and a growing mix of 4G wireless subscribers. Moreover, the company’s move to reduce costs by lowering equipment subsidy costs and transforming its sales and marketing model could also help its results. Below, we provide a brief overview of what to expect when the carrier publishes earnings.

We expect the carrier’s subscriber growth to pick up, driven by better 4G coverage and a transformation of its sales and marketing model. A higher mix of 4G users should aid its ARPU and margins.

On the other hand, China Unicom’s Landline business will likely continue to see steady declines, continuing the trend seen over recent years.


The Broadband business should see subscriber growth as the market expands, although its ARPU could remain under pressure amid significant competition from rivals such as China Mobile.

Lastly, we expect China Unicom’s revenues to see a modest year-over-year improvement driven by a higher wireless subscriber base and broadband growth. The carrier’s EPS should improve driven by higher ARPU, lower equipment subsidy costs and a transformation of the sales and marketing model.

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