Chinese Wireless Carriers Had A Good August, Led By China Unicom

by Trefis Team
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August turned out to be a solid month for Chinese wireless carriers, with the three major players posting a cumulative 8.9 million new subscriber adds and about 23 million 4G additions/migrations. While China Mobile  (NYSE:CHL) continued to lead the industry, adding around 4 million new subscribers, China Unicom (NYSE:CHU), the second largest carrier, had a particularly strong month, adding 2.3 million new subscribers, up from a monthly average of just about 1 million in the prior seven months of the year. The carrier’s 4G adds also rose to 7.5 million, up from an average of about 6 million in prior months. While China Unicom didn’t discuss the reasons for the uptick in its growth, it is likely that the company’s move to expand 4G coverage and transform its sales and marketing model using big data and analytics helped with customer acquisition.  China Telecom’s (NYSE:CHA) growth slowed down slightly compared to previous months, with the carrier adding about 2.7 million subscribers in August.

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