Forecast Of The Day: Activision’s Monthly Active Users

by Trefis Team
+40.73%
Upside
84.82
Market
119
Trefis
ATVI
Activision Blizzard
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What?

Activision Blizzard’s (NASDAQ:ATVI) Monthly Active Users for its Activision segment rose from 60 million in 2019 to 117 million in 2020 and we expect the number to grow to 128 million in 2021.

Why?

Stay-at-home restrictions through Covid-19 resulted in increased demand for gaming, particularly for Activision’s blockbuster franchises such as Call of Duty and Candy Crush Saga. Moreover, the company has been seeing higher engagement of users in existing franchises and longer shelf life of games.

So What?

ATVI stock has underperformed over the last 12 months, rising by just about 20%, compared to the S&P 500 which is up by over 30% over the same period. However, as the company continues to expand its user base and revenues driven by existing franchises, and new game launches, the stock price could also pick up.

See Our Complete Analysis For Activision Blizzard

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