Much like the scathing remarks from Daniel Loeb towards Yahoo (NASDAQ:YHOO), AOL (NYSE:AOL) investors Starboard Value LP criticized the company for its unprofitable display advertising business.  However, given the obsolescence of its dial-up business, online advertising provides the only real business the company has in the near future.
Strategic Investments Can be Recovered
The revenue recovery for AOL has come at the expense of a steep drop in gross margins for 2011, which came about as the company invested heavily towards online advertising initiatives such as Project Devil, as well as developing display content for mobile devices like the Editions magazine for the iPad.
While CEO Tim Armstrong may not have hit the bull’s eye in every such venture, Q3 2011 results have shown that AOL is capable of advertising growth. Additionally, by combining its dial-up and web services together,  it seems clear that the company intends to solely be a display content business, possibly spinning-off the combined division.
We have a revised price estimate of $14 for AOL stock, which is roughly 5% below the current market price.
- U.S. Digital Advertising Landscape And Key Players (Part 2)
- U.S. Digital Advertising Landscape And Key Players (Part 1)
- With AOL In The Bag, What’s Next For Verizon?
- AOL To Be Acquired for $4.4 billion By Verizon
- AOL Earnings: Third Party Ads Boost Revenues Yet Again
- AOL’s ‘ONE by AOL’ To Boost Its Programmatic Ad Platform