Amazon Vs. Alibaba: GMV, Revenue & EBITDA

AMZN: Amazon logo

Amazon and Alibaba are both online retail heavyweights deriving a majority of their revenues and value from e-commerce sales. While Amazon’s business includes both first-party sales as well as third-party sellers, Alibaba’s e-commerce business relies solely on third-party sales in China. Therefore, Alibaba generates considerably less revenue and EBITDA for every transaction dollar on its website (Gross Merchandise Value, GMV), shown below as the GMV/Revenue ratio and GMV/EBITDA ratio.amzn-13

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1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Amazon 
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