Amazon Vs. Alibaba: GMV, Revenue & EBITDA

by Trefis Team
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Amazon
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Amazon and Alibaba are both online retail heavyweights deriving a majority of their revenues and value from e-commerce sales. While Amazon’s business includes both first-party sales as well as third-party sellers, Alibaba’s e-commerce business relies solely on third-party sales in China. Therefore, Alibaba generates considerably less revenue and EBITDA for every transaction dollar on its website (Gross Merchandise Value, GMV), shown below as the GMV/Revenue ratio and GMV/EBITDA ratio.amzn-13

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Amazon 

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