Amazon (NASDAQ:AMZN) continues to work hard to make all popular digital content available on its music/video streaming platforms. Last month, it signed licensing deals with two major studios – MGM and Paramount – to add a wide range of movies and TV shows to its Amazon Prime Instant Video streaming service. 
Amazon Prime now has thousands of movie titles and TV shows available online. It added many titles this year, including content from Discovery and Viacom.
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It continues to add additional features to Amazon Prime Instant Video, which makes it easier for users to discover and watch content. It added apps to the Sony Playstation 3 and the Microsoft Xbox 360 earlier this year, making its content available to a wider user base. It may also launch Instant Video on Nintendo’s Wii U later this year.
We expect Amazon to eventually launch its Instant Video app on smartphone platforms like iOS and Android too, and become one of the major cross-platform media content services.
Digital content is expected to drive sales for the e-commerce giant in the coming years.
We currently have a $222 Trefis price estimate for Amazon which stands near its market price. Amazon competes primarily with Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG) and streaming content providers like Netflix (NASDAQ:NFLX) in the online video streaming space.Notes:
- Amazon beefs up Prime Instant Video catalog with MGM, Paramount films, Digital Trends [↩]