Amazon Takes on Google and Microsoft with CloudSearch

Amazon (NASDAQ:AMZN) has unveiled the latest product from its cloud factory – Amazon CloudSearch. It is a new web service which will offer Amazon’s scalable search technology as a service to cloud-based app developers. It enables developers to leverage Amazon’s cloud infrastructure to add advanced search features to their apps and cloud services. It offers full-text search capabilities which can be easily integrated by developers into their applications without worrying about search volume or scalability. ^[1]

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CloudSearch is powered by the same technology which is used by Amazon on its website, and aims to bring its very powerful commercial search technology to all developers. It enables users to fine tune search for their cloud apps using customizable filtering, ranking and faceting features.

While CloudSearch doesn’t exactly target the same market, it competes with Google and Microsoft’s search tools, which are currently used by developers for powering internal search within their websites.

With offerings like these, Amazon aims to become the undisputed leader in the cloud computing infrastructure market, in which it competes with Microsoft’s (NASDAQ:MSFT) Azure, Google‘s (NASDAQ:GOOG) App Engine, Salesforce.com (NYSE:CRM) offerings such as Heroku and Force.com, and Rackspace.

Cloud and Other Web Services account for around 3% of Amazon’s total value. We currently have a $205 Trefis price estimate for Amazon, which stands nearly 2% above its market price.

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1. Expanding the Cloud – Introducing Amazon CloudSearch, AllThingsDistributed [↩]