A Look At Alaska Air’s Network Expansion Across The West Coast

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Alaska Air

Alaska Air (NYSE:ALK), along with its regional partner airlines, serves more than 100 cities in Alaska, the Lower 48, Hawaii, Canada, Mexico, and Costa Rica. Its operations, however, are limited to the domestic markets of the Americas.

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As we have talked in a series of articles, one of the primary objective behind Alaska’s acquisition of Virgin America, is to expand Alaska Air’s footprint in the West Coast, more specifically California, and to strengthen its competitiveness against the top four U.S. airlines. In the last 10 years, from 2005-16, Alaska has expanded its transcontinental presence, such that, it gets 18% of its total revenues from these routes now. This has occurred along side capacity expansion, whose pace has exceeded that of the industry over the last few decades.

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In line with this, Alaska has announced the inauguration of a number of new flights across the country, starting at cities on the West Coast. One of the more notable launches is the flights to Newark from three different cities on the West Coast, namely, Portland, San Diego, and San Jose. This launch has been facilitated by Federal Aviation Administration’s recent decision to ease “slot” restrictions. Previous capacity controls at the airport made it extremely difficult for airlines to add new flights at the airport, where United controlled the vast majority of the so-called takeoff and landing slots.
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The new flights from San Diego, San Jose, Seattle, Portland, Los Angeles will allow Alaska Air to establish its presence on the West Coast more firmly, especially as it awaits DoJ’s approval on its Virgin America deal. As the merger completes, Alaska can expect greater access to a number of gates across both the East and West Coast. Consequently, we can expect Alaska efforts at network expansion pay off in the way of giving stiff competition to JetBlue and Southwest.

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Further, due to relatively lower costs than legacy carriers, which allow Alaska to offer almost 25% cheaper flights, we can expect the expansion to help the company attract more traffic. This will also be helped by the company’s high ranking operational performance for on-time arrival, cancelled flights, extreme delays and fewest complaints.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Alaska Air Group

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