Trefis expects Adobe’s (NASDAQ:ADBE) Digital Media Revenue to rise from around $9 billion in 2020 to $11 billion in 2021 and over $13 billion in 2022.
We expect Adobe to continue to expand sales of its industry-leading products such as Photoshop and Illustrator. The company will also benefit from an increasing pivot to cloud-based offerings.
The Digital Media business accounts for over 70% of Adobe’s revenues. If DM sales pick up further, we could see Adobe stock – which has been a relative underperformer over the last year – also rally.
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