Adobe Launches LeanPrint, Aims to Lower Printing Costs for Enterprises

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Adobe (NASDAQ:ADBE) has announced a new technology called Adobe LeanPrint, which is aimed at simplifying printing for enterprise customers as well as home users. Adobe’s LeanPrint technology automatically optimizes document layouts and manages the toner output to reduce resource consumption and printing costs by an average of 40%. [1] Over time, this could lead to significant savings for enterprise customers with a lot of printing needs. It will partner with Toshiba to deliver this new technology to enterprise customers in North America, and will eventually expand its reach globally.

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LeanPrint will offer plugins for common desktop software like Acrobat, Reader, Word, Excel as well as standard browsers, and it will provide print job monitoring and support to users and groups. LeanPrint will be part of Adobe’s Print and Publishing software business, which accounts for less than 2.5% of its overall value. We don’t expect it to impact Adobe’s Trefis price estimate in any meaningful way.

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We currently have a $34 Trefis price estimate for Adobe which stands nearly 2% above the current market price. Creative Software is Adobe’s most valuable division, accounting for almost 50% of its overall revenue.

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  1. Adobe Launches LeanPrint to Cut Printing Costs, Improve Productivity; Partners with Toshiba, Press Release []