Company Of The Day: Apple

+28.80%
Upside
139
Market
179
Trefis
AAPL: Apple logo
AAPL
Apple

What?

Apple (NASDAQ:AAPL) acquired a U.K based fintech start-up called Credit Kudos, which leverages machine learning to create an alternative to traditional credit scores.

Why?

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Apple has been gradually expanding its presence in financial services, with Apple Pay and the Apple credit card. The new acquisition indicates that Apple might be looking to expand into lending as well.

So What?

Apple stock gained about 1% on Wednesday, compared to the broader S&P 500 which declined by over 1%

See Our Complete Analysis For Apple

What if you’re looking for a more balanced portfolio instead? Here’s a high-quality portfolio that’s beaten the market consistently since the end of 2016.

 Returns Mar 2022
MTD [1]
2022
YTD [1]
2017-22
Total [2]
 AAPL Return 4% -3% 493%
 S&P 500 Return 3% -5% 102%
 Trefis MS Portfolio Return 2% -9% 259%

[1] Month-to-date and year-to-date as of 3/24/2022
[2] Cumulative total returns since the end of 2016

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