Latest Updates for Apple

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Why Has Apple’s R&D Efficiency Been Declining?

by Trefis Team
Apple ‘s (NASDAQ:AAPL) research and development expenses have been trending steadily upwards in recent years, growing at a compound annual rate of roughly 30% between FY2012 and FY2016. However, this growth is not translating into higher pr...
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Apple’s Earnings Shine As iPhone 7 Cycle Turns Out Better Than Expected

by Trefis Team
Apple  (NASDAQ:AAPL) posted a record set of first quarter earnings on Tuesday, beating market expectations on both revenues and earnings, amid a strong uptake for its iPhone 7 smartphones, higher Mac sales and a fast growing services business. Be...
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Apple Q1 Preview: Will Samsung’s Missteps And Carrier Promos Help Apple Beat Expectations?

by Trefis Team
Apple  (NASDAQ:AAPL) is expected to publish its Q1 2017 results on January 31, reporting on a quarter that saw the company ramp up production of its latest flagship iPhone 7, introduce new Mac computers and witness record sales at its App store. ...
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Why 2017 Will Be A Important Year For The Premium Smartphone Market

by Trefis Team
2017 is shaping up to be a very interesting year for the high end of the smartphone market, for multiple reasons. Firstly, demand for premium smartphones should grow further, as first-time smartphone customers from a few years ago upgrade to more...
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The Success Of Airpods Could Add $10 Billion To Apple’s Market Cap

by Trefis Team
Apple ‘s (NASDAQ:AAPL) new wireless headphones, the Airpods, went on sale towards the end of 2016. While the buzz surrounding the product launch was relatively subdued, given the limited availability, Airpods appear to be one of Apple’s mos...
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Apple’s Airpods Could Be A Bigger Business Than Apple Watch

by Trefis Team
Apple ‘s (NASDAQ:AAPL) wireless headphones, Airpods, went on sale earlier this week. The buzz surrounding the launch was limited, given that the product was delayed for close to two months leading to significant inventory constraints. Howev...
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What Does 2017 Have In Store For Apple’s iPhone Business?

by Trefis Team
Apple ‘s (NASDAQ:AAPL) fortunes are tied to the iPhone in a big way, with the device contributing over 65% of the company’s total revenues and over 75% of its gross profits, per our estimates. However, 2016 turned out to be a difficult year...
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Why It’s Unlikely That Apple Will Move iPhone Production To The U.S.

by Trefis Team
Japanese newspaper Nikkei reports that Apple  (NASDAQ:AAPL) asked its key manufacturing partners in June to study the possibility of relocating iPhone production from Asia to the United States, likely driven in part by U.S. President-elect Donald...
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How A Trade War With China Could Impact Apple’s Stock

by Trefis Team
Apple ‘s (NASDAQ:AAPL) stock fell by 2.5% in Monday’s trading, after an editorial in China’s Global Times, a state-run Chinese newspaper, stoked investor concerns that Apple’s prospects in China could be hurt if President-elect Donald...
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Apple’s Decision To Scale Down Car Project Is A Positive For Investors

by Trefis Team
Bloomberg is reporting that Apple (NASDAQ:AAPL) has significantly scaled down its automotive ambitions, dropping plans to build an electric car of its own, instead focusing on creating a self-driving platform that would give it the flexibility to...
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Apple Looks Set For A Rebound After A Tough Fiscal 2016

by Trefis Team
Apple  (NASDAQ:AAPL) published its Q4 FY’16 earnings on Tuesday, October 25th, posting its third-straight year-over-year decline in quarterly revenues, amid falling shipments across its product lines and a sharp slowdown in sales from Great...
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Key Trends To Watch As Apple Reports Q4 Earnings

by Trefis Team
Apple  (NASDAQ:AAPL) is scheduled to publish its Q4 FY 2016 earnings on October 25th, reporting on an eventful quarter that saw the firm refresh its flagship iPhone and introduce a new version of the Apple Watch. Below, we outline some of the key...
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What Does Google Aim To Accomplish With The Pixel?

by Trefis Team
Alphabet’s (NASDAQ:GOOG, GOOGL) subsidiary, Google, is now directly competing in the smartphone hardware market with the launch of its new device called the Google Pixel. The handset is aimed squarely at the high end of the market, targetin...
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Apple’s Flagship iPhone Keeps Getting More Expensive To Build

by Trefis Team
Research firm IHS has published its preliminary bill of materials analysis for Apple ‘s (NASDAQ:AAPL) iPhone 7, reporting that the base 32 GB version of the device costs about $225 to manufacture. The new phone is estimated to be $36.89 mor...
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Self-Driving Cars, Part 2: Size of Opportunity Involved

by Trefis Team
Auto companies currently build and sell cars. When you add self-driving capabilities to a car, the problem no longer remains restricted to designing and selling a car, it evolves into providing Transportation-as-a-Service (TaaS). The TaaS market ...
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