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Yelp is a local business search, review and recommendation service that allows consumers to access ratings and read reviews on local hotels, restaurants, salons, dentists, and mechanics on their website Yelp.com. These businesses are reviewed and rated by contributors.
Yelp currently has more than 205 million reviews of local businesses in the North American markets. The company currently offers information on more than 4 million businesses in the markets it operates in. It had more than 210 million monthly unique visitors at the end of 2019.
Yelp generates revenue mainly from local business advertising, display advertising, and from additional services like Yelp deals, and deals with reservation services like OpenTable. It competes primarily with other online business review services like Google Places, Yahoo Local, Angie's List, CityLocal and Gumtree; display advertising players like Google, Yahoo, Facebook and AOL; and daily deal sites like Groupon and LivingSocial.
Yelp generates a major portion of its revenue from local advertising. In 2019, Yelp generated more than 95% of its overall revenue through local advertising. Its local advertising platform leverages the power of inbound marketing, which leads to a higher customer conversion rate than traditional display advertising. We expect its local advertising revenue to grow in the coming years, as it expands in multiple international markets.
Yelp has the largest database of local businesses in the markets that it operates in, especially in the United States. It has more than 205 million user reviews of around 4 million local businesses. Due to its large repository of user-generated information, it attracts more than 160 million monthly unique visitors every month, which makes it a very attractive advertising and marketing platform for local businesses, who are trying to attract new customers.
Yelp has a proven market development strategy that it uses to expand into new markets in the United States. While it has exited the international markets, it plans to expand its services aggressively in the untapped U.S markets.
Yelp has one of the largest communities of active contributors, who write detailed reviews about local businesses. Its community has contributed more than 95 million reviews to date, and continues to generate more than 60,000 local business reviews every day. Its large repository of reviews attracts more than 140 million unique visitors every month, which makes it the perfect advertising platform for local businesses looking to gain new customers. This in turn, helps Yelp generate increasing amounts of revenue from local and display advertising, as well as offerings like Yelp Deals and hotel reservations.
After almost a 51% decline in the online review platform Yelp’s (NYSE: YELP) stock since the beginning of this year, at the current price of $17 per share, we believe that Yelp's stock is likely oversold and it has potential upside. ...More
Yelp (NYSE:YELP) is a online directory for discovering local businesses ranging from restaurants, and cafes to hairdressers, spas, and gas stations. Users can also search for and review businesses around them. The company's Local Advertising business, which makes revenue from the sale of advertising and listing space on the Yelp Platform, is expected to contribute $1. ...More
Yelp (NYSE:YELP) helps merchants list their offerings on its platform. The company makes money through merchants who use Yelp's platform for advertising. Its competitors include Groupon, GrubHub and Twitter. ...More
Groupon's (NASDAQ:GRPN) stock nudged lower over trading yesterday following reports of the company potentially acquiring Yelp (NASDAQ:YELP). Trefis takes a detailed look at whether Groupon should acquire Yelp... ...More
Per Trefis estimates, Facebook (NASDAQ:FB) could potentially pay around $5.8 billion to acquire Yelp (NYSE:YELP) (a figure more than double its current market cap), and still be able to accrue billions of dollars in value for its own shareholders. ...More
Yelp (NYSE:YELP) reported its first quarter earnings on Thursday, May 9. The company beat consensus revenue expectations, while delivering an in-line EPS number. One of the highlights of the quarter was that the company entered into lower price-point products like Verified License and Business Highlights to widen its user base. ...More
Yelp (NYSE:YELP) reports its Q1 earnings on Thursday, May 9. We will primarily be looking at how well the management fared in achieving the long-term goals it laid out at the end of 2018. ...More
Yelp’s business has two primary components – the demand side, which the company has been trying to spruce up with the partnership with GrubHub, and the supply side, which has been volatile due to a change in the company’s selling policies. We expect the dependence of Yelp’s business on paying accounts to largely dictate the stock price over the coming years. ...More
Yelp (NYSE:YELP) reported its fourth quarter and full year earnings on Wednesday, February 13. The company’s revenue and EPS beat market expectations. While end-user demand continues to be strong, the company's management continues to be cautious on its sales transition in its local advertising business. ...More
Yelp (NYSE:YELP) is scheduled to report its fourth quarter and full year earnings on Wednesday, February 13. We believe the company could surprise the markets on the upside with account additions, primarily due to the weakness in Q3 stemming from apparently solvable operational issues. ...More
Yelp's (NYSE:YELP) stock fell by over 25% late last week after the company reported its third quarter earnings, with revenue coming in lower than the expected range. While the revenue miss was disappointing, we believe that the sell-off was overdone, as Yelp's operational metrics were decent and its longer-term prognosis remains positive. Below we explain further. ...More
Yelp (NYSE:YELP) is scheduled to report its Q3 numbers after market close on Thursday, November 8. The highlight of Q2 was the company’s decision to transition to non-term advertising from its historical practice of selling ads on term contracts. ...More
Yelp (NYSE:YELP) announced its second quarter results on August 8, reporting a 12% increase in net revenues to $234 million. Advertising revenues increased over 20% on a y-o-y basis to $226 million, while other revenues combined fell over 60% to $8.7 million. ...More
Yelp (NYSE:YELP) is scheduled to announced its second quarter results on Wednesday, August 8 after the market closes. In recent quarters, Yelp has reported steady growth in advertising revenues driven by a corresponding increase in paying advertising accounts. ...More
Yelp (NYSE:YELP) announced its first quarter results on May 10, reporting a 13% increase in net revenues to $223 million. Advertising revenues increased 20% on a y-o-y basis to $214 million while other revenues combined fell over 50% to $9.2 million. In recent quarters, Yelp has reported steady growth in advertising revenues driven by a corresponding increase in paying advertising accounts. ...More
Yelp (NYSE:YELP) is scheduled to announced its first quarter results on May 10. In recent quarters, Yelp has reported steady growth in advertising revenues driven by a corresponding increase in paying advertising accounts. ...More
Yelp (NYSE:YELP) announced its earnings for Q4 on February 7th, and the company once again reported growth as revenues grew by 12% year over year $218 million. Additionally, Adjusted EBITDA for Q4’17 was $42 million compared to $45 million in the previous year. ...More
Yelp (NYSE:YELP) is set to report its Q4 results on February 7. As Yelp’s user base and revenues from mobile continue to improve, we expect local ad revenues to grow once again in Q4. Additionally, Yelp also continues to witness traction at its transaction services business and revenues are expected to stabilize in Q4. ...More
Yelp (NYSE:YELP) is the largest local ads business in the U.S. According to the company, local ad spending in the U.S. is estimated at around around $150 billion, and the company estimates that there are over 20 million local business locations in the U.S. ...More
Yelp’s (NYSE:YELP) stock has increased by close to 11% over the past year, which has generally underperformed the broader market. During the year, the company continued to report solid growth across its local ad business. Furthermore, it streamlined its deal and transaction business by selling Eat24 to Grubhub, though it did lower its revenue guidance for 2017 due to the sale. ...More