Alaska Air Group (ALK) Last Update 10/22/21
% of Stock Price
Gross Profits
Free Cash Flow
Alaska Air Group
Cargo and Other
Net Debt
15.2% $11.67
Trefis Price
Top Drivers for Period
Key Drivers
loading revenue data...
loading ebitda data...
loading cash flow data...


Potential upside & downside to trefis price

Alaska Air Group Company


  1. Passenger constitutes 68% of the Trefis price estimate for Alaska Air Group's stock.
  2. Cargo and Other constitutes 32% of the Trefis price estimate for Alaska Air Group's stock.


Impact of pandemic and Q3 Results

• Alaska Air's third quarter revenues declined by 18% over Q3 2019, fairly in-line with the 18% contraction in capacity.

• With the progress in mass vaccination, passenger numbers at TSA checkpoints have observed a strong recovery in recent months.

• The company reported $2.2 billion of long-term debt and $3.2 billion of cash and cash equivalents in Q3 2021.

• Ongoing vaccination and revenge tourism in the coming quarters is expected to boost revenues and earnings.


Below are key drivers of Alaska Air Group that present opportunities for upside or downside to the current Trefis price estimate.

Alaska Airlines Mainline

Fuel Costs % Of Passenger Revenues: Fuel expenses are the largest operating expense incurred by an airline. Alaska's fuel costs as a percentage of its passenger revenues increased from 21.2% in 2009 to 36.2% in 2012, driven by a sharp rise in crude oil prices over this period. It, however, declined to 31% in 2014 due to the steep fall in global crude oil prices in the second half of the year. Further, it fell to 20% in 2015 due to the continued fall in crude oil prices during the year. The number fell further to 15.4% in 2016. However, with the rise in crude oil prices, fuel costs in 2018 jumped to 25%.

We expect fuel costs as a percentage of revenues to gradually increase over the Trefis forecast period as a result of strengthening global crude oil prices. If, however, fuel costs % of Passenger Revenues rise and reach 30% by the end of the Trefis forecast period, instead of the current forecast, then there could be a downside of more than 10% to Trefis price estimate for Alaska Air Group's stock.

Alaska's Passenger Yield: Alaska's Passenger Yield increased from $0.1430 in 2010 to $0.1491 in 2014. However, due to the pricing pressure from Delta Air Lines and other airlines, the passenger yield fell sharply to $0.1427 in 2015. In 2016, the number showcased improvement and increased to $0.1449. However, in 2017, the inclusion of Virgin led to a fall in the key metric to about $0.1395. In 2018, we saw this metric to improve gradually to $0.1396.

If, however, passenger fares rise more than anticipated, either due to unexpectedly high crude prices, or due to strong growth in demand for flights, and take the yield to $0.168 by the end of the Trefis forecast period, then there could be a potential upside of approximately 10% to Trefis price estimate for Alaska Air Group's stock.


Alaska Air Group was founded in 1985, and it has two principal subsidiaries: Alaska Airlines (Alaska) and Horizon Air (Horizon). Through these subsidiaries, Alaska Air Group provides passenger air service to more than 29 million passengers per year to more than 100 destinations. It also provides freight and mail services, primarily to and within the state of Alaska, and on the west coast. Although Alaska Airlines and Horizon both operate as airlines, their business plans, competition, and economic risks differ substantially. Alaska operates on longer distance routes using an all Boeing 737 fleet, while Horizon operates on shorter route networks using an all Q400 aircraft fleet.

With regard to the airline's service network, Alaska offers extensive north/south service within the western U.S., Canada, and Mexico, as well as passenger and dedicated cargo services to, and within, the state of Alaska. It also provides long haul east/west services to Hawaii, and many cities in the mid−continental and eastern U.S. This is primarily from Seattle, where the carrier has its largest concentration of departures. However, it does offer long haul departures from other cities as well.

Horizon Air is the largest regional airline in the Pacific Northwest and contributes 90% of Alaska Air Group's regional revenue passengers. It serves a number of cities in six states, five destinations in Canada, and two destinations in Mexico.


The US segment is the most valuable to the company because of the following reasons.

Dominant position in the west coast

Alaska Air Group has a dominant position on many west coast routes originating from Seattle, Anchorage, and Portland. As a result of this, the carrier enjoys relatively higher pricing power in these markets. It is also relatively free to raise the fee for ancillary heads like baggage and ticket change.


Oil prices significantly impact bottom line

Fuel expenses constitute the single largest cost head for airlines, including Alaska. This makes airlines highly vulnerable to hikes in crude oil prices. For Alaska, fuel costs constitute about 35% of its total operating expenses. To reduce its vulnerability to fuel price volatility, Alaska engages in fuel price hedging.

Demand for flights related to global economic growth

The demand for flights is highly correlated to global economic growth. Thus, a decline in economic growth, or a recession, reduces the demand for flights, which impacts passenger traffic for airlines. On the contrary, steady growth in the global and the US economy grows demand for air travel, allowing airlines to raise their airfares, occupancy rates, and profits.

Focus on ancillary revenues

Many airlines, including Alaska, are figuring out ways to grow their top lines through ancillary heads such as baggage fees, access to onboard WiFi/food/drinks, etc. Accordingly, airlines are investing in enhancing their product offerings that include in-flight WiFi and other entertainment options, improved lounge facilities, and extra-legroom seats.

According to a recent Amadeus/IdeaWorks study, North American airlines collectively produce one of the largest streams of ancillary revenues compared to other regions. A majority of the increase is attributable to stronger merchandising efforts by the carriers, as well as the addition of more à la carte services for sale.

Growing preference for low-cost carrier model

During the past decade, low-cost carriers gained a significant share of the market, and going forward, as demand for travel grows, it is inevitable that these low-cost carriers will take a large share of this incremental demand.

Airline consolidations and joint ventures

The US airline industry has seen many mergers and acquisitions in the last decade, including the five big combinations of US Airways and America West, Delta and Northwest, United and Continental, Southwest and AirTran, and American and US Airways.

The consolidation of the industry has improved the profitability of all airlines by restraining the capacity addition by these airlines. Earlier, individual airlines were adding capacity at higher rates to grow their market shares, which resulted in an oversupply of seats, reducing margin and profits of all carriers.

Going forward, we expect the industry to remain profitable as long as airlines add capacity with discipline.