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Anheuser-Busch InBev Logo
  • commented 6/27/15
  • tags: BUD KO PEP DEO
  • 'My' strategy for small brewers, would be to have a volume, discount beer -' disconnected' from their craft beers. As all beer is turned into P - there are times that, I do not want to spend 'extra'. Besides, I resent paying 'extra' to a craft brewer, whose costs are generally, lower - overhead costs, could be made up with volume! Generally, when I want to 'drink beer', I might start with Premium priced beer, and revert to' beer'.
    No, I am Not choosing light beer, because I want to get 'plastered".
    I remember, suggesting to a small brewer - have a good value handy pac, for the 'kids'. We both realized, that the price would rise, eliminating 'this package'. They chose to eliminate the brand, rather than change the package. A new, 'handy, dandy. package' size, would possibly, have worked!
    Sales is Price X Volume. Control the growth, with a price strategy that contributes to total profits, in the brewery. [ less... ]
    'My' strategy for small brewers, would be to have a volume, discount beer -' disconnected' from their craft beers. As all beer is turned into P - there are times that, I do not want to spend 'extra'. Besides, I resent paying 'extra' to a craft brewer, whose costs are generally, lower - overhead costs, could be made up with volume! Generally, when I want to 'drink beer', I might start with Premium priced beer, and revert to' beer'. No, I am Not choosing light beer, because I want to get 'plastered". I remember, suggesting to a small brewer - have a good value handy pac, for the 'kids'. We both realized, that the price would rise, eliminating 'this package'. They chose to eliminate the brand, rather than change the package. A new, 'handy, dandy. package' size, would possibly, have worked! Sales is Price X Volume. Control the growth, with a price strategy that contributes to total profits, in the brewery.
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