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Anheuser-Busch InBev Logo
  • commented 6/26/15
  • tags: BUD KO PEP DEO
  • A good by-the-numbers review of the sector, but there's much more to the story - craft beer. While overall beer sales have been trending down to flat, craft beer market share has been growing by double digits for the past several years. In 2014, craft beer market share wen over 10 percent for the first time. Beer drinkers are actually paying more to drink less. This has not gone unnoticed by Bud, which has been buying craft beer breweries - most recently Elysian in Seattle. The challenge for Bud is once they own it, many craft beer drinkers do not consider the new acquisition to be craft beer any longer. They have lots of other craft beer choices.
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    A good by-the-numbers review of the sector, but there's much more to the story - craft beer. While overall beer sales have been trending down to flat, craft beer market share has been growing by double digits for the past several years. In 2014, craft beer market share wen over 10 percent for the first time. Beer drinkers are actually paying more to drink less. This has not gone unnoticed by Bud, which has been buying craft beer breweries - most recently Elysian in Seattle. The challenge for Bud is once they own it, many craft beer drinkers do not consider the new acquisition to be craft beer any longer. They have lots of other craft beer choices.
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