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  • commented 6/19/15
  • tags: COST
  • Correction to Costco Auto Program article

    (Editor's Note: We have correctedcent article on the Costco Auto Program to reflect Ms.Kenworthy's information)

    Correction to Costco Auto Program article

    I am a representative for Costco Auto Program. I know that as stock market resource accuracy is important to your business, I hope you don't mind a couple points of clarification to help make your article more accurate:

    1. The following statement is not true about our program: Dealers typically pay between $300-$500 per vehicle to Costco, which can be thought of as a minimal marketing expense to pull the customer into the dealership.

    Costco Auto Program participating dealers do not pay per vehicle sold. Dealers pay a monthly marketing fee that allows us to market and operate the business. Our goal is to add value to the Costco membership and value to our dealer partners.

    2. The $500 Costco Cash Card you mentioned in your article [These numerous incentives, packaged with additional offers dependent on the make of the car (such as $500 store gift cards).] does not vary by make. The gift cards are limited-time offers we periodically run with automotive manufacturers.

    Thank you.
    H. Kenworthy, Costco Auto Program [ less... ]
    Correction to Costco Auto Program article (Editor's Note: We have correctedcent article on the Costco Auto Program to reflect Ms.Kenworthy's information) Correction to Costco Auto Program article I am a representative for Costco Auto Program. I know that as stock market resource accuracy is important to your business, I hope you don't mind a couple points of clarification to help make your article more accurate: 1. The following statement is not true about our program: Dealers typically pay between $300-$500 per vehicle to Costco, which can be thought of as a minimal marketing expense to pull the customer into the dealership. Costco Auto Program participating dealers do not pay per vehicle sold. Dealers pay a monthly marketing fee that allows us to market and operate the business. Our goal is to add value to the Costco membership and value to our dealer partners. 2. The $500 Costco Cash Card you mentioned in your article [These numerous incentives, packaged with additional offers dependent on the make of the car (such as $500 store gift cards).] does not vary by make. The gift cards are limited-time offers we periodically run with automotive manufacturers. Thank you. H. Kenworthy, Costco Auto Program
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