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  • commented 1/14/15
  • tags: MRK PFE BMY
  • I would be watching for more than just acquisitions, as you mentioned collaborations could play a part. New and innovative co-promotion agreements could revolutionize their marketing strategy, helping to increase sales and hold on to some legacy drug customers from the generic competition. It takes more than just buying other companies to maintain or grow revenue, people have to care about your products and brands to choose to buy them. Keep your eyes open for a new kind of advertising campaign :) WeThinkItMatters [ less... ]
    I would be watching for more than just acquisitions, as you mentioned collaborations could play a part. New and innovative co-promotion agreements could revolutionize their marketing strategy, helping to increase sales and hold on to some legacy drug customers from the generic competition. It takes more than just buying other companies to maintain or grow revenue, people have to care about your products and brands to choose to buy them. Keep your eyes open for a new kind of advertising campaign :) WeThinkItMatters
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