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  • commented 12/1/14
  • tags: DFS V
  • It does not really matter who has partnered with MasterCard or Visa for their new online/mobile services, "MasterPass" and "Visa Checkout". Anyone using a MasterCard, Visa or Amex card can directly registers their cards with MasterCard or Visa for use anywhere online that they see the "MasterPass" or "Visa Checkout" logos. In the case of Visa, at least, this can even be done via the merchant's interface.

    The real problem seems to be to get the acquiring banks to then encourage their merchants to clearly advertise the fact that they support one or other of these new services, for to see only the "MasterCard", "Visa" or "Amex" logos advertised does not suggest the simplicity now offered by "MasterPass" and "Visa Checkout" and thereby encourages users to continue to use eBay's clunky "PreyPal" service, where it is offered.

    Further, that, apparently, both MasterCard and Visa give acquiring banks the option to brand these services in the banks' own names is simply marketing insanity. Would you believe that the CBA bank in Australia has branded their version of "MasterPass" as "CommBank Checkout"! And no one has heard of or seen it since. Such a basic marketing mistake could be considered laughable—if it was not so serious a mistake ...
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    It does not really matter who has partnered with MasterCard or Visa for their new online/mobile services, "MasterPass" and "Visa Checkout". Anyone using a MasterCard, Visa or Amex card can directly registers their cards with MasterCard or Visa for use anywhere online that they see the "MasterPass" or "Visa Checkout" logos. In the case of Visa, at least, this can even be done via the merchant's interface. The real problem seems to be to get the acquiring banks to then encourage their merchants to clearly advertise the fact that they support one or other of these new services, for to see only the "MasterCard", "Visa" or "Amex" logos advertised does not suggest the simplicity now offered by "MasterPass" and "Visa Checkout" and thereby encourages users to continue to use eBay's clunky "PreyPal" service, where it is offered. Further, that, apparently, both MasterCard and Visa give acquiring banks the option to brand these services in the banks' own names is simply marketing insanity. Would you believe that the CBA bank in Australia has branded their version of "MasterPass" as "CommBank Checkout"! And no one has heard of or seen it since. Such a basic marketing mistake could be considered laughable—if it was not so serious a mistake ...
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