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  • commented 9/17/14
  • tags: MSFT GOOG YHOO AOL
  • "the per capita income in countries targeted by Google is between $1,046 and $4,125."

    It shouldn't be hard for advertisers to realize ads to smartphones in these countries don't convert to sales, and so the price the advertisers are willing to pay will be very, very low. One billion people not buying anything is no more profitable than 1/2 a billion people not buying anything.

    "If Google were to succeed with the launch and increase users on its Android platform by 20%, not only would that potentially increase search queries, but the sale of apps through its Play Store would also grow."

    Even if Google makes up for the low conversion rate in volume, don't expect a 20% increase in users to equate to a 20% increase in sales. As the saying goes, you can't squeeze blood out of a turnip. [ less... ]
    "the per capita income in countries targeted by Google is between $1,046 and $4,125." It shouldn't be hard for advertisers to realize ads to smartphones in these countries don't convert to sales, and so the price the advertisers are willing to pay will be very, very low. One billion people not buying anything is no more profitable than 1/2 a billion people not buying anything. "If Google were to succeed with the launch and increase users on its Android platform by 20%, not only would that potentially increase search queries, but the sale of apps through its Play Store would also grow." Even if Google makes up for the low conversion rate in volume, don't expect a 20% increase in users to equate to a 20% increase in sales. As the saying goes, you can't squeeze blood out of a turnip.
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