Salesforce.com Update: New Products Drive Stock Higher on Improved Outlook

Salesforce.com’s (NASDAQ:CRM) stock has jumped nearly 10% in the last two weeks, buoyed by a rise in the broader market as well as a series of new product launches which should impact its revenues positively in the coming years. Salesforce.com has been a leader in the cloud-based software industry, which is under siege by traditional enterprise software giants like Oracle (NASDAQ:ORCL), SAP (NYSE:SAP) and Microsoft (NASDAQ:MSFT). It has launched three major products in the last couple of weeks, which should help it maintain its pole position in cloud-based, on-demand software.

Check out our complete analysis for Salesforce.com

Salesforce.com had acquired Radian6, a social media monitoring company for around $300 million in early 2011. It has now finally unveiled the new Radian6 Social Marketing Cloud, which enables companies to monitor their presence on social networks like Facebook and Twitter and leverage social media to interact and engage with their customers. It also offers data analytics tools to create intelligent marketing campaigns.

It also publicly launched a new standalone cloud based SQL database service – Heroku Postgres, which runs the popular PostgreSQL database. Additionally, it also announced that it is adding support for enterprise mobile apps to AppExchange, its popular marketplace for cloud apps. AppExchange will now host iOS and Android apps, and also HTML5 web apps optimized for mobile interfaces.

Cloud-based customer service and other cloud offerings account for almost 90% of Salesforce.com’as $121 Trefis price estimate, which stands slightly below its current market price.

Understand How a Company’s Products Impact its Stock Price at Trefis