Google Renews Focus to Take Apple and Facebook Head-On

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Since Larry Page assumed the CEO position, Google (NASDAQ:GOOG) is increasingly shifting its attention towards its biggest competitors in the technology space, namely Apple (NASDAQ:AAPL) and Facebook. Consequently, the search giant’s future focus should predominantly been on the social, mobile and digital media center, with a number of recent initiatives building on Google+, Android and YouTube.

See our full analysis for Google’s stock

No More “Shoot in the Dark” Products

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With Google recently shutting down its old product lines further, the company seems to be steering clear of the high number of beta-products it was churning out for the last 5 years. As a result, Google’s is expected to emphasize products that would integrate well with Google+ and Android, the company’s social and mobile platforms respectively — Google Music is a recent example.

The company has also taken seriously the task of building YouTube as a monetizable display ad platform, given that the site is moving fast into the rental space and even producing original YouTube content. Given these trends, it would not be a surprise if Google moves away from its “shoot in the dark” products altogether in future.

We currently have a price estimate near $628 for Google’s stock, which is around 11% above the current market price.

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