Adobe Begins Tablet Push with Photoshop Touch & Other Creative Apps for Android

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Adobe (NASDAQ:ADBE) had announced a series of new tablet apps for the Creative Suite at the Max 2011 conference earlier in October, specifically for Google‘s (NASDAQ:GOOG) Android and Apple‘s (NASDAQ:AAPL) iOS platforms. We have earlier stated that Adobe’s future revenue growth depends on how it carry forward its dominance in desktop computing to tablets, which are a rapidly growing market. Adobe launched six new Android apps in the Creative Suite, and will be launching them on the iPad soon. [1] It also launched Creative Cloud, a cloud storage and synchronization solution which will merge seamlessly with the Creative Apps enabling users to access their files on multiple devices effortlessly.

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Creative Software accounts for more than 50% of Adobe’s $35 Trefis price estimate, which stands nearly 20% above its current market price.

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Focus on Tablets and HTML 5 to Drive Creative Software Sales

Adobe posted unimpressive results in Q3 2011, with creative software sales almost flat. With its new tablet apps for the two most popular tablet platforms – iOS and Android, we expect a slight boost in sales in the coming quarters. Adobe will be pricing its apps at $9.99 each, much lower than their desktop counterparts, in order to drive sales.

It recently discontinued Flash on mobile, and announced that it would be focusing on building HTML 5 tools instead. Sales of HTML 5 development tools should also bump up the revenue from Creative Software in the coming year.

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Notes:
  1. Adobe Brings Mobile Photoshop, Other Apps to Android Tablets, AllThingsD []