What Is The Share Of Global Net Sales For Diageo, By Alcohol Category, And How Has It Changed?

Diageo is a global leader in beverage alcohol with a diverse collection of brands across spirits, beer, and wine. Their products are sold in more than 180 countries around the world. Spirits is the largest alcohol category for Diageo, contributing over half of their sales. Within this, Scotch represents the highest contributor, with 24% of the net sales of the company in 2015. While it was Johnnie Walker which drove growth, the company has continued to benefit from the strength of scotch malts and Buchanan’s. The company faces challenges in this category from currency volatility, economic and political unrest in the Middle East, changing consumption trends in Korea, and a weaker economy in China. Vodka and beer represent 12%  and 18% of Diageo’s net sales. African markets have been the primary factor for beer gains for the company. With the acquisition of United Spirits, Diageo has gained a foothold in India. The country currently accounts for a third of the volume for the company, and the company wants to expand its offerings in the category of Indian Made Foreign Liquor (IMFL), which already represents 8% of the company’s net sales.

Have more questions on Diageo? See the links below:

• How Has Diageo’s Revenue And EBITDA Composition Changed In The Last 3 Years?
• How Has Diageo’s Volume Share Of Premium Spirits Changed Over The Years?
• What Are Diageo’s Highest And Lowest Growth Markets?
• By What Percentage Did Diageo’s Revenue & EBITDA Decline In The Last 3 Years?
• What Is Diageo’s Revenue And EBITDA Breakdown?
• How Has Diageo’s Volume Composition Changed In The Last 3 Years?

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